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  • Carla Lopez

Use Your Website to Help Your Business Grow and Succeed


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As we move into the year 2022, more customers than ever are opting to skip their brick-and-mortar retailers and instead do their shopping online. In order to profit from this trend, a company needs to create a website that not only attracts potential buyers but also improves your marketing efforts so you can continue to make great profits. Here at Global USA, we are all about using IT and tech to improve how we do business and go about our daily lives. We want to help you, so we have created this guide on how to get the most out of your business website.


You Need a Customer Relationship Management Tool…


While it is a great feat to create an amazing website, if you just leave it at that then you are leaving money on the table. Instead, you need to pair your website with Customer Relationship Management software. A CRM is a great tool that allows you to manage your company's relationships with your customers by storing their information so you can connect with them down the line when you have new products that you are looking to promote and sell.


The CRM can work with your website by storing information that customers provide when they shop on your website, including contact information, their buying preferences, and products that may catch their attention in the future. Using that information, you can also see who is buying your products but also what demographics aren’t buying, so you can focus your marketing efforts accordingly.


…and Enterprise Resource Planning System


In order to be successful, your company also needs an effective Enterprise Resource Planning System. This ERM will help you to organize and merge all of the important parts of your business so management can reach the maximum potential with fewer moving parts. The ERM also binds together your different computer systems, and your CRM needs to be one of them.


If your CRM is responsible for telling you which customers you should market to next and where you should advertise, then you need it to be a part of the systems that are integrated into your ERM, because without that information, your company can’t make more money. You’ll also be able to improve efficiency because employees will be able to access that customer information faster. This integration is also great for employee collaboration, making your business one cohesive team.


An Effective Website


While all of these systems are great, if you have a poor website that isn’t bringing in new customers then you won’t have any customer information to compile. Your website needs to be visually appealing and easy to navigate. No product or service should take more than four clicks for a customer to access.


You also need your website to be a one-stop shop, where customers can not only find what they need but buy it on the spot as well. If you don’t already, install bank account verification API on your website which will automatically authenticate customer bank accounts to make the payment process easier for customers and ensure that your company gets paid. Your website should allow multiple different forms of payment so no customer feels left out.


If you really want to separate your company from the competitors, then you also need to make your website accessible to everyone, including those with disabilities. This can be accomplished by not overcrowding the site and using black and white photos in the case that the visitors deal with colorblindness. You should also put subtitles under the products so those with vision issues can find what they need.


As you can see, there is a lot that goes into a successful website, but by implementing these tools, you could see incredible profits during this new digital age. If you have questions about IT solutions for your company, then contact Global USA at 631-476-6500.

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